Prevention is [indeed] Better than Cure


Midtown Printing Co., Inc. supports the World Health Organization and UNAIDS’ campaign, “Getting to Zero: Zero New HIV Infections. Zero Discrimination. Zero AIDS Related Deaths”. In essence, the goal is to transform this generation’s culture by addressing the problem on HIV transmission. By 2015, there should be zero cases of HIV especially from the youth.

12 July 2012. “Positive,” an independent film by Arthur Zata, was screened at Holy Cross of Davao College as an eye-opener to students about HIV and AIDS.

“People with HIV should not be discriminated,” said Zata. He added that the film is primarily a social awareness for the next generation to understand what it feels to have HIV and end up discriminated. There is no cure for this but it is not airborne or transmittable through physical contact.

The film will be shown to various schools in Mindanao.

In partnership with the Commission on Higher Education, the Department of Health, LifeBox, and the 250 Global Steps Consultancy, Midtown holds on with these organizations to break the stigma, change primitive ideas and unfold new perspectives in HIV and AIDS.

Davao City’s Reproductive Health and Wellness Center (RHWC) recorded 262 cases of HIV patients (29 of which are reported dead). This is going to be a call for the upcoming generation, together with the government, to be more responsible for this societal deadlock.

Behind the School Yearbook Printing Specialist

This printer transforms students’ cherished memories of school life into print. Through its commitment and passion it has become a leader in quality yearbooks and more – by Jessie Loh

Midtown Printing has certainly made a name for itself in the school yearbook segment. Founded in 1967 in the southern part of Davao in the Philippines, Midtown Printing like many other businesses had humble beginnings. The business started with the simple motivation of supplementing income for the founders’ seven school-age children.

“My parents-in-law, the founders of Midtown Printing Co., Inc., were professionals, an accountant and a school teacher. Their children were diligent and studious and all of them attended top schools in the country. As loving parents, they had to give strong support to everyone of them, but the sums fell short”,? says Gabriel B. Atega, President of Midtown Printing Co., Inc., who manages the company with his wife Marissa and son Alfie.

“To supplement their income, they decided to set up a small business on the side. Thus Midtown Printing was born and letterpress technology was used for the printing of jobs such as business forms and stationery. Business expanded when my brother-in-law took over and introduced offset technology into the pressroom. This marked the beginning of our venture into the school yearbook sector. With superior pressroom prowess, we quickly established dominance in this area.”?

Not content with this, Atega also introduced a better computerized system to the printing business to increase efficiency. The company was also preparing the ground work for a computer-to-plate (CtP) machine. Midtown installed a digital imaging system, several workflow software modules like Signa Station, a colour management solution and Meta Dimension software. This offered several screening options including hydrid screening. Recently, they have installed a new CtP system – Heidelberg Suprasetter A105. Now with the CtP machine, customers can expect Midtown to produce the highest printing quality possible.

Atega says, “A first in this part of the country, the fully automated Suprasetter A105 is capable of producing between 12 to 15 high quality plates per hour. Before we adopted Heidelberg, we had support issues and we experienced hiccups in integrating different technologies. There was a lot of finger pointing from different technology suppliers. By having one technology supplier, we are able to avoid this issue. Our strength lies in the speed of our delivery and the quality of our output. We cannot compromise on this and we are working 24/7 in order to meet expectations.

“We have been doing school yearbooks and school publications for many years and we need to establish new standards for the industry. We constantly think of ideas on how to improve the quality and uniqueness of the yearbook. We have integrated modules of digital production processes to the production system to improve colour and utilise the ability to tweak colour to suit colour preferences from job to job. We then translate those preferences into specific and accurate instructions for production. Future technology investment is also in the pipeline as we believe it is one of the integral parts of our success.”?

“To diversify and increase our presence in the local printing market, we entered into magazine and book publishing. We realized that the quality and standard of children’s exercise books in the domestic market were appalling. As parents ourselves we felt that we needed to do something. That is the primary reason why we decided to open a division to print and publish children’s exercise books. We placed emphasis on the colour and print quality and we collaborated with good school teachers in the region to come up with interesting content for these high quality school exercise books.

“Over the last decade we have continued to expand Midtown Printing’s range of services, which now includes photography and multimedia services. From a small-scale printer, it is now the premier publishing house in the south with two regular magazines and over 50 book titles in the market”? Atega added.

HPh HEI Lights 2009 – Seminar and Workshop at Visayas and Mindanao Region

With the objective of continuously reaching out and educate print partners on solutions and strategies to fully utilize production and lower down overhead costs, Heidelberg Philippines has once again staged its 5th SEMINAR and WORKSHOP (HEI LIGHTS 2009) to all printers in Visayas and Mindanao region.

APO VIEW HOTEL and MIDTOWN PRINTING CO. (July 8, 2009) – More than 100 people from all provinces in Mindanao region have invested their time and witnessed Heidelberg’s One-Stop-Shop solution which covers all areas from print production – from Pre-press, Press, Post-press, to 3S (supplies, spare parts and services). Actual demo on proper application of consumable products to maintain the equipment on its top performance and eliminate potential downtime will not be a reality if without the unselfish participation of Midtown Printing who open their doors to all print colleagues in the region.

“It was indeed worth our investment to come and participate in this Heidelberg seminar and workshop”, said one printer from Zamboanga City.

MARCO POLO HOTEL , CEBU CITY (July 10, 2009) – More than 80 people from all provinces in Visayas region have invested their time and witnessed Heidelberg’s One-Stop- Shop solution which covers all areas from print production – from Pre-press, Press, Post-press, to 3S (supplies, spare parts and services). There was a lively open discussion, participants had a chance to ask various questions and seek solutions about problems that they have encountered in printing and the presenters were able to deliver answers to their queries.

“The seminar was insightful”, said one printer from Cebu City.